Content Management Framework

A content management system (CMS) is a system used to manage the content of a website.

A content management framework (CMF) is a system that facilitates the use of reusable components or customized software for managing Web content. It shares aspects of a Web application framework and a content management system (CMS).

A content management system (CMS) is a system used to manage the content of a website. Typically, a CMS consists of two elements:

  • the content management application (CMA) and
  • the content delivery application (CDA)

The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.

A CMS system may also provide tools for one-to-one marketing. One-to-one marketing refers to marketing strategies applied directly to a specific consumer. Having a knowledge of the consumer's preferences enables suggesting specific products and promotions to each consumer.

Once implemented successfully, a content management system not only improves organization and efficiency, but also pays for itself within a year and a half.

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